4 Reasons Why the Internet is Eating Up WordPress

Once upon a time getting a website for your company was more bother than it was worth. It was such a huge investment and one that you weren’t always sure would be able to pay for itself in the long run. After all, simply having a website was no guarantee that your customer base would grow. There are thousands of businesses online and it’s almost like having a tiny kiosk in the middle of a huge shopping mall.

But as consumers turn to the Internet for their needs, it has become more and more essential to have a strong presence online. And it is this need that WordPress provides a solution to. Virtually anybody can be an expert on web design and SEO. Below are some of the reasons why most businesses prefer to use this platform.

WordPress is Free

Research shows that more than half of the world has access to the internet. So, whether your target customers are local or international, it would certainly benefit your business to promote your brand online. 

WordPress allows you to reach out to consumers without breaking the bank. There’s no sign-up fee. The software can be downloaded from the official website without the need to shell out any money. This feature is undeniably one of the reasons WordPress is such a hit with startups and even established businesses.

WordPress is Easy to Use

This platform lets you build out your own ideas of how your website should be. From the layout to the functions that you want to have available, WordPress helps you create the look and functionality that you need.

With dozens of templates and themes available to choose from, you don’t need to be techie to be able to build your site. Whether it’s an e-commerce or booking site, it doesn’t matter. You can efficiently create what you want even if you don’t know how to code.

You have the option to customize your site either via the dashboard panel or by coding. How you choose to do it has absolutely no effect on the end result. Everything will look professionally done. This flexibility is what makes WordPress such a great website building tool.

WordPress Provides Sufficient Security

According to Torque, one of the leading online resources for WordPress, the platform powers over 25% of the internet. And because of its popularity hackers worldwide are constantly looking for ways in.

However, this is not something to be concerned about. WordPress prides itself on its high standards when it comes to security. You can rest assured that you are protected from this vulnerability with the regular updates that WordPress provides.

WordPress is Designed to be SEO Friendly

Getting noticed online can be quite challenging especially for start-ups and smaller sized businesses. With so many established and giant corporations spending thousands of dollars on online marketing, getting ranked may sometimes feel like a futile attempt.

WordPress makes it simpler and easier to rank higher on search engine results. It fulfills parameters that search engines such as Google are looking for when delivering results to consumers. You also have access to SEO tools that help you build a stronger online brand. 

According to Statista, a trusted online statistics company, over 1.5 billon people shopped online in 2016. This number is expected is to increase in the next few years. The same research shows that it is highly like for 80% of Americans to make an online purchase at least once in 2019. 

With these impressive figures, it would definitely be beneficial to have a website that’s easy to customize and update as well as one that provides a pleasant experience for your target customers.