What’s In An SEO Audit
If you are considering an SEO Audit Report from your good friends here at nobox creatives you may be asking yourself just what exactly is in the report. Fair enough, not knowing what you are getting may prevent some from asking for one. I totally get that, I have signed up for “Free” items before and been wildly disappointed with what I got. I can assure you the SEO audit report we provide is not something that you will roll your eyes at or toss into the trash. In fact, these reports range between $400 and $1200 depending on the size of your site.
You may be wondering why we would offer something for free that we normally charge so much for. Well, you are right in questioning our sanity here, but we firmly believe that delivering value upfront helps prove to our prospective clients that we care about their business and that we know what we are doing. We genuinely strive to make the web a better place for businesses and those searching for them. One of the best ways to do that is to help businesses uncover their potential for improved SEO and explain how that can help increase their website traffic, conversions, sales, and revenue.
By providing a free SEO audit we are providing companies with the checklist they need to better improve their search rankings and drive more website traffic. That checklist is something they can tackle themselves with some experience or the willingness to do enough research and training to get to a point where they can. In all honesty, there are plenty of items we uncover in these audits that can be checked off by anyone with knowledge or experience working on the backend of a website.
With that said there are always items that are quite technical and should only be performed by someone with experience. That is why we are here, we genuinely want your site to perform better in search engines and if you decide to hire us to manage your SEO that is awesome, if not, please just do the world a favor and make sure your site is following best practices for SEO and online marketing.
Here are a few reasons why you would really dig your SEO Audit Report:
- Optimize your internal and external links
- Add tags where they are missing
- Make titles, meta descriptions, and other HTML tags unique and comprehensible for users and search engines
- Correct broken images and provide them all with an alt attribute
- Detect and erase error pages
- Find duplicate content pages
- And fix other problems blocking your SEO progress!
Now to get specific with some of the nerdy details that would be included in your audit:
The Domain Overview covers several technical items that relate to your sites’s performance and any issues related to how Google views the backend. We uncover issues like broken internal links, broken external links, 404 error pages, site speed, and much more. This will not only give us insights into how we can improve your site’s ranking by cleaning up the backend but running an audit of your competition will uncover opportunities that may have been missed in previous SEO efforts. The data we pull in these reports is a critical first step in cleaning up your site to optimize it for search engines. Below is an example report of what we found when searching for Amazon.com. This is about 20% of what the report offers but gives you a good idea of how the data is presented.
Using the Traffic Analytics reporting tool allows us to find out how you stack up against your competition. By scratching the surface here you can visually see just how much traffic you are getting compared to that of your competition, but by digging deeper we can find opportunities to outrank them for keywords that your prospective clients are searching for. The below example compares Amazon to Ebay and Overstock. The insights we gain from these analytics allow for better decisions to be made to help drive more visitors to your website through various keyword strategies.
The Organic Research tool allows us to find the keywords you are ranking for, what your competition is ranking for, how much traffic those keywords are driving each of the sites and what opportunities there are to get even more traffic. The keyword research aspect of our SEO Audit Report is quite possibly the most valuable piece that provides an unbelievable amount of useful information on how to create content around the keywords important to your company and how to outrank your competition. The below screenshot is just a glimpse of the data we have access to and what we can find out about your competition.
Also included in the report is what is called the Keyword Gap, which is a tool that provides a comparison of the differences and the similarities between keyword profiles of you vs. your competition. This gap can be analyzed for up to 5 of your competitors. This data can be super beneficial as a competitive analysis of your target market and competitors. Here are a few benefits of this section of the SEO report:
- Instant SEO competitive analysis between you and your top competitors
- See unique keywords that your competition is ranking for that you are not
- Organic, Paid, and PLA (Google Shopping) analysis
- Visual charts of keyword overlap between sites
We also provide what is called a Backlink Gap. In this section, you can compare the backlink profiles of you vs. your competition. This helps us identify gaps between you and your competition’s link building strategies and can help provide a link building roadmap.
Let’s Get Started!
These are just a few reasons why the SEO Audit Report is a must-have for anyone wanting to outrank their competition online. Google has helped level the playing field and with the right team, tools, content, and strategies you can begin to climb in rankings to drive more business. Our SEO Audit Report is exactly what you need to get started.